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It’s about women. It’s about beauty. It’s about time.

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Must-Know Ideas for Taking Exquisite Care of Your Skin After 40

  • 1. Only clean your face in the evening.

    Wash your face with cleanser just before you go to sleep, to remove all dirt, makeup and other impurities from your skin.

    Our daily facial cleanser, Boom Clean, works great for this.

  • 2. Don’t use cleanser in the morning.

    Save the cleanser for your nighttime routine. In the morning, just splash cold water over your face to get ready for the day.

  • 3. Use your own custom moisturizer.

    When you wake up with oil on your face, spread it over the dryer areas of your skin. This oil is a natural, customized moisturizer made just for you!

  • 4. Choose just one pure moisturizer.

    There is no need to use different moisturizers for the different areas of your body. (i.e. eye cream, face cream, hand cream, body lotion, etc.)

    Instead, you can choose just one pure, non-toxic moisturizer to soften, nourish, and protect every inch of your skin.

    (For example, our all-natural Boomsilk, Boom Cotton, and Boomstick Glo are all designed to moisturize your entire face and body.)

  • 5. Give your skin a little Vitamin D.

    A little sun can work wonders for your skin. We suggest getting at least 15 minutes of sunlight on your skin everyday.

  • 6. Skip the peels. Do a facial instead.

    Soothing facials are better than harsh cleanings and peels.

    An over-the-counter facial works great. Just choose one that has the most natural ingredients possible.

  • 7. Know that your skin exfoliates naturally.

    When you use chemical exfoliators to speed up your skin’s natural cycle, you are exposing tender new skin before it is ready.

    So instead of using harsh chemicals, we suggest using a very gentle exfoliant like our Boom Scrub, that’s designed to protect your skin.

  • 8. Invest in your emotional health.

    Stress and emotional upheaval can take a toll on your skin. Investing in your physical and emotional health is the best skin care you can practice.

    We suggest a regular meditation practice to focus on your inner well-being, along with taking exquisite care of your skin.

    BOOM! has an entire skin care line made with the safest, healthiest ingredients. That includes our daily cleanser, Boom Clean, deep cleaning exfoliant, Boom Scrub, and three all-natural moisturizers: Boomsilk, Boom Cotton, and Boomstick Glo.

    Click below to check out our skin care line. Or read on to see what’s possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOMSTICK TRIO

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
BOOMSTICK COLOR

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 Boomstick Color™

Watch Demo Video:

$28 Boomstick Glimmer™

Watch Demo Video:

$28 Boomstick Glo™

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOMSTICK TRIO

Boomstick Trio®

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now
BOOMSTICK COLOR

Boomstick Color®

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

Join our Boom Club for new videos, makeup tips, discount codes, and more!

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