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How to Bring Out Your Natural Beauty in Your 40s, 50s, 60s, and Beyond

  • Before you read this, you should decide: Do you want people to see your makeup when they look at you, or actually see YOU?

    In other words, do you want people to notice how great your makeup looks, or how beautiful you already are at 40, 50, 60 and beyond?

    If you want people to notice YOU, then these makeup tips are for you. Read on for details on how to bring out your natural beauty.

  • 1. Stick to basic mascara.

    After 40, you don’t need a mascara that claims to be longer and thicker than other mascaras.

    Instead, choose a basic mascara that matches your eye color. That’s what’s most important.

  • 2. Pick the right color of foundation.

    If you want to wear foundation, choose a color by applying the shade on three different areas of your face: Forehead, chin and cheek.

    If you don’t see the foundation at all, you have found the right color!

    (Be aware that your foundation shade will change depending on your exposure to the sun.)

  • 3. Add a little extra radiance.

    Want a bit of radiance and still look natural?

    Use a highlighting pearlescent cream on your upper cheekbone, eyelids and brow bones. For a body luster, try it on your clavicle bones and shoulders, too!

    Our Boomstick Glimmer gives you this natural-looking radiance. This creamy cosmetic stick also blends to match every skin tone, so you can use it anywhere to give your skin an extra hint of sparkle.

  • 4. Choose a blush that matches your skin.

    Every woman looks her best when she’s blushing with happiness.

    To create this look, choose a blush that matches the color your skin gets when you’re actually blushing.

    Apply this color of blush to your hairline, cheeks, and the center and sides of your neck. (A bit at the outer corners of your brow bone helps too.)

    Our Boomstick Color is designed to be this all-in-one blush that you can use for your cheekbones, hairline, neck, and brown bone. (It also blends to match every woman’s skin tone, so you never have to choose a color!)

  • 5. Match your lipstick to your gums.

    Want a lipstick that looks like it was made just for you?

    Choose a shade of lipstick that matches your inner lip, or gums. It’s a simple way to ensure you always choose a natural-looking lipstick.

    If you’re already a Boom user, our Boomstick Color can double as this natural-looking lipstick for you, in addition to a blush.

  • 6. Blend, blend, blend!

    No matter what kind of makeup you use, you should always blend it with the tone of your skin.

    This will ensure your makeup always looks as natural as possible.

  • 7. Stay away from powders.

    After 40, we suggest you skip all powders. That includes powdered blush, eyeshadow and bronzer.

    Here’s why: Powders can settle into any fine lines or other texture you have on your face, and accentuate those minor lines.

    Also, your skin is already alive and dewy—you want to keep it that way! Instead of powders, use a moisturizer like our Boomsilk or Boomstick Glo to hang onto your dewy skin.

    BOOM! has an entire line of pro-age cosmetics and skin care to bring out your natural beauty at every age. Click below to see our line or read on to find out what’s possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

"BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product—that’s the other thing.”

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag—with just three sticks.

Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are $27 each and sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glow, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$ 28 Boomstick Color

Watch Demo Video:


$ 28 Boomstick Glimmer

Watch Demo Video:


$ 28 Boomstick Glo

Watch Demo Video:


Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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