It’s about women. It’s about beauty. It’s about time.

How to Bring Out Your Natural Beauty in Your 40s, 50s, 60s, and Beyond

• Before you read this, you should decide: Do you want people to see your makeup when they look at you, or actually see YOU?

  In other words, do you want people to notice how great your makeup looks, or how beautiful you already are at 40, 50, 60 and beyond?

  If you want people to notice YOU, then these makeup tips are for you. Read on for details on how to bring out your natural beauty.

• 1. Stick to basic mascara.

  After 40, you don’t need a mascara that claims to be longer and thicker than other mascaras.

  Instead, choose a basic mascara that matches your eye color. That’s what’s most important.

• 2. Pick the right color of foundation.

  If you want to wear foundation, choose a color by applying the shade on three different areas of your face: Forehead, chin and cheek.

  If you don’t see the foundation at all, you have found the right color!

  (Be aware that your foundation shade will change depending on your exposure to the sun.)

• 3. Add a little extra radiance.

  Want a bit of radiance and still look natural?

  Use a highlighting pearlescent cream on your upper cheekbone, eyelids and brow bones. For a body luster, try it on your clavicle bones and shoulders, too!

  Our Boomstick Glimmer gives you this natural-looking radiance. This creamy cosmetic stick also blends to match every skin tone, so you can use it anywhere to give your skin an extra hint of sparkle.

• 4. Choose a blush that matches your skin.

  Every woman looks her best when she’s blushing with happiness.

  To create this look, choose a blush that matches the color your skin gets when you’re actually blushing.

  Apply this color of blush to your hairline, cheeks, and the center and sides of your neck. (A bit at the outer corners of your brow bone helps too.)

  Our Boomstick Color is designed to be this all-in-one blush that you can use for your cheekbones, hairline, neck, and brown bone. (It also blends to match every woman’s skin tone, so you never have to choose a color!)

• 5. Match your lipstick to your gums.

  Want a lipstick that looks like it was made just for you?

  Choose a shade of lipstick that matches your inner lip, or gums. It’s a simple way to ensure you always choose a natural-looking lipstick.

  If you’re already a Boom user, our Boomstick Color can double as this natural-looking lipstick for you, in addition to a blush.

• 6. Blend, blend, blend!

  No matter what kind of makeup you use, you should always blend it with the tone of your skin.

  This will ensure your makeup always looks as natural as possible.

• 7. Stay away from powders.

  After 40, we suggest you skip all powders. That includes powdered blush, eyeshadow and bronzer.

  Here’s why: Powders can settle into any fine lines or other texture you have on your face, and accentuate those minor lines.

  Also, your skin is already alive and dewy—you want to keep it that way! Instead of powders, use a moisturizer like our Boomsilk or Boomstick Glo to hang onto your dewy skin.

  BOOM! has an entire line of pro-age cosmetics and skin care to bring out your natural beauty at every age. Click below to see our line or read on to find out what’s possible with BOOM!