The line is not just for Boomers like Joseph. “Boom is the sound of a revolution in cosmetics,” she says. “Cosmetic companies are constantly adding products; I’m taking away. Mine is the only company that is pro-aging, not antiaging."
Jennifer Aniston believes in aging gracefully and not over-doing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, "Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun." "There is this pressure in Hollywood to be ageless," said Aniston. "I also understand that age is kind of awesome… Don’t over-product—that’s the other thing."
The products come in identical chubby silver tubes that fit in the palm of your hand. There’s a sheer berry for cheeks, brow bone, eyes, lips, forehead and neck; a sheer iridescent champagne for the inner corner of the eye, cheekbones, shoulders, decollete; and an olive oil and beeswax moisturizer for lips, cuticles and around the eyes.