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It’s about women. It’s about beauty. It’s about time.

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5 Reasons Why We Love Oats as an All-Natural Exfoliant


Safe, healthy exfoliation is one of the quickest ways to reveal our most beautiful, vibrant skin—at every age.

With the right exfoliant, we can gently remove all those dead skin cells that make our faces look tired and dull—and make way for our freshest, most radiant-looking skin that’s often hiding underneath.

The question is: What is the “right exfoliant?” What’s the best choice to naturally exfoliate your skin?

In other words, no artificial chemicals. No peels. No plastic microbeads. No harsh natural exfoliants that can tear your skin.

Just a simple, safe exfoliant from Mother Nature.

Here at BOOM!, we set out to find this best, all-natural exfoliant for our new Boom Scrub.

Of all the options out there—crushed sugar, salt, nuts—one natural exfoliant stood out from all the rest: Oats.

Or more specifically, finely ground Avena Sativa (Oat) Kernel Flour, as you’ll find in our new Boom Scrub. Here’s why...

  • 1. Abrasive enough to shed your dead skin cells.

    The whole idea behind exfoliation is to shed all those unwanted skin cells, and bring out your newest, healthiest cells to the surface of your face where you can actually see and enjoy them.

    To accomplish that, you want an exfoliant that’s abrasive enough to strip away that thin layer of dead skin cells and other debris.

    Oats function as this natural abrasive, that’s just powerful enough to remove these tired-looking skin cells, without damaging the beautiful skin it leaves behind.

  • 2. Gentle enough for all skin types.

    There’s a good reason why we give babies oatmeal baths.

    Besides being a natural abrasive, oats also are extremely gentle—and can be used on the most sensitive skin.

    That makes oat kernels safe and gentle enough to exfoliate all types of women’s—if not quite a baby’s—skin. :)

  • 3. It deep-cleanses your pores.

    Oats contain saponins, which are a chemical compound that naturally occur in plants. These lovely, all-natural saponins play another vital role in exfoliating your skin.

    The saponins in oats can reach down beneath the surface layer of your skin, to deep-clean your pores. Saponins can then clear away the dirt, impurities and other debris from your pores.

    Saponins can even help normalize the pH of your skin—which has little to do with exfoliation, but it does help your skin maintain a good balance between being too dry or too oily.

  • 4. Naturally reduces redness in your skin.

    Along with being an exfoliant, oat kernels can work many other wonders for your skin.

    This natural exfoliant can calm any redness in your skin. Oat kernels have been known to soothe or even relieve skin disorders like acne, eczema, dermatitis, or inflamed skin.

    Oats also have antioxidant properties, and can serve as an anti-inflammatory for our skin. If that wasn’t enough, oats have also been known to provide moisture, and naturally hydrate our skin.

  • 5. No jagged edges = no microtears in your skin.

    You always want to choose an exfoliant with a round, gentle shape.

    A round exfoliant will gently roll across your face, and slough off that dull, lifeless skin—without damaging the skin it leaves behind.

    If an exfoliant comes in any other shape besides a little round ball, it may have jagged edges. These jagged edges can cause microscopic tears in our skin. That’s the last thing we want.

    If you take a closer look at some other natural exfoliants—like salt, nuts, seashells—these microscopic grains have the potential to have harsher, jagged edges.

    That’s why we chose the rounder, gentler oats as our favorite natural exfoliant for our new Boom Scrub.

    Boom Scrub is the latest in our line of natural skin skin and our pro-age cosmetics. Read on for a closer look at BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

“The whole idea of less is more, that women shouldn’t be slaves to dozens of makeup products, is what I really believe in,” said Cindy Joseph, a makeup artist and model who’s pared down her own cosmetics kit to just a few items. Three of them are from her new line of multiple-use cream sticks called BOOM!.

Jennifer Aniston is a BOOM! lover!

The line is not just for Boomers like Joseph. “BOOM! is the sound of a revolution in cosmetics,” she says. “Cosmetic companies are constantly adding products; I’m taking away. Mine is the only company that is pro-aging, not antiaging.

Jennifer Aniston believes in aging gracefully and not over-doing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

Beauty Makeup artist and model Cindy Joseph says “less is more as women age”. Her new line is a super multitasker.

Check our new products

The BOOM! Products come in identical chubby white tubes that fit in the palm of your hand. They are $27 each and sold only on her website.

The BOOM! Products come in identical chubby white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead and neck; Boomstick Glimmer, a sheer iridescent champagne for the inner corner of the eye, cheekbones, shoulders, decollete; Boomstick Glow an olive oil and beeswax moisturizer for lips, cuticles and around the eyes.

$27 Boomstick Color

Add to Cart

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$27 Boomstick Glimmer

Add to Cart

Watch Demo Video:


$27 Boomstick Glo

Add to Cart

Watch Demo Video:


Judging by the photos and videos, Joseph, who recently turned 60, needs no makeup at all. She’s one of those Emmylou Harris beauties with lovely features, luminous skin and long silver hair, who spends just a few minutes a day on her face before she’s out the door. As women age, she says, looking fresh, rather than made up, is the key.

The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” she said. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

After growing up in the Bay Area – Mission San Jose High School, Fremont, class of ’69 – she moved to Paris in the early ’80s and later to New York.

“I was a classic California flower child,” she says. “I went to Haight Ashbury on the weekends, the Fillmore West, the Avalon Ballroom. I was at the center of it all. People still ask me to this day: ‘Are you from San Francisco?’”

Joseph married young, had two kids and began her makeup artist career in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others.

“I always had the smallest kit and the fewest products of any of my colleagues,” she remembers. She let her hair go gray in her late 40s, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and has been a model ever since, featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

About a year ago, she went into the cosmetics business herself. “I’d done makeup for two decades and when I created this line, I created what I would want in my own kit,” she says. “I wanted to do a line that was not about hiding, but was about revealing.” The overall effect, she says, is a dewy, glowing face.

“When somebody says to you, ‘Wow, did you fall in love?’
That’s successful makeup.”

What people are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try The BOOM By Cindy Joseph Makeup Line! You’ll love it.
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Boom Products are tailor-made for environmentally conscious women.

No extra packaging, no animal testing, no parabens or phthalates. Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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