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5 Reasons Why We Love
Oats as an All-Natural


  • Safe, healthy exfoliation is one of the quickest ways to reveal our most beautiful, vibrant skin—at every age.

    With the right exfoliant, we can gently remove all those dead skin cells that make our faces look tired and dull—and make way for our freshest, most radiant-looking skin that’s often hiding underneath.

    The question is: What is the “right exfoliant?” What’s the best choice to naturally exfoliate your skin?

    In other words, no artificial chemicals. No peels. No plastic microbeads. No harsh natural exfoliants that can tear your skin.

    Just a simple, safe exfoliant from Mother Nature.

    Here at BOOM!, we set out to find this best, all-natural exfoliant for our Boom Scrub.

    Of all the options out there—crushed sugar, salt, nuts—one natural exfoliant stood out from all the rest: Oats.

    Or more specifically, finely ground Avena Sativa (Oat) Kernel Flour, as you’ll find in our Boom Scrub. Here’s why...

  • 1. Abrasive enough to shed your dead skin cells.

    The whole idea behind exfoliation is to shed all those unwanted skin cells, and bring out your newest, healthiest cells to the surface of your face where you can actually see and enjoy them.

    To accomplish that, you want an exfoliant that’s abrasive enough to strip away that thin layer of dead skin cells and other debris.

    Oats function as this natural abrasive, that’s just powerful enough to remove these tired-looking skin cells, without damaging the beautiful skin it leaves behind.

  • 2. Gentle enough for all skin types.

    There’s a good reason why we give babies oatmeal baths.

    Besides being a natural abrasive, oats also are extremely gentle—and can be used on the most sensitive skin.

    That makes oats safe and gentle enough to exfoliate all types of women’s—if not quite a baby’s—skin. :)

  • 3. It deep-cleanses your pores.

    Oats contain saponins, which are a chemical compound that naturally occur in plants. These lovely, all-natural saponins play another vital role in exfoliating your skin.

    The saponins in oats can reach down beneath the surface layer of your skin, to deep-clean your pores. Saponins can then clear away the dirt, impurities and other debris from your pores.

    Saponins can even help normalize the pH of your skin—which has little to do with exfoliation, but it does help your skin maintain a good balance between being too dry or too oily.

  • 4. Naturally reduces redness in your skin.

    Along with being an exfoliant, oats can work many other wonders for your skin.

    This natural exfoliant can calm any redness in your skin. Oats also have antioxidant properties, and can serve as an anti-inflammatory for our skin.

    If that wasn’t enough, oats have also been known to provide moisture, and naturally hydrate our skin.

  • 5. No jagged edges = no microtears in your skin.

    You always want to choose an exfoliant with a round, gentle shape.

    A round exfoliant will gently roll across your face, and slough off that dull, lifeless skin—without damaging the skin it leaves behind.

    If an exfoliant comes in any other shape besides a little round ball, it may have jagged edges. These jagged edges can cause microscopic tears in our skin. That’s the last thing we want.

    If you take a closer look at some other natural exfoliants—like salt, nuts, seashells—these microscopic grains have the potential to have harsher, jagged edges.

    That’s why we chose the rounder, gentler oats as our favorite natural exfoliant for Boom Scrub.

Boom Scrub is the latest in our line of natural skin skin and our pro-age cosmetics. Read on for a closer look at BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”


Boomstick trio

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now

Boomstick color

Introducing your new lipstick, blush, eyeshadow, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.

Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$28 Boomstick Color

Watch Demo Video:

$28 Boomstick Glimmer

Watch Demo Video:

$28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”


Boomstick trio

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now

Boomstick color

Introducing your new lipstick, blush, eyeshadow, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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