3 Tips For Switching To Less Makeup After 50

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Choose safe, all-natural products with plenty of moisture in them.

That’s one of the best decisions you can make for your skin when you’ve reached the beautiful ages of 50, 60, 70 and beyond.

The problem is: Not every woman realizes this.

Some women pile on foundation to create the illusion that they’re still in their 20s. Not only does this not work, but all that makeup tends to dull the skin. It can steal your skin’s moisture and natural radiance.

There’s a much better way to look your best after 50.

We suggest giving your skin the extra moisture (and vitamins) it needs, so you can give your skin a healthy, radiant glow. It’s a simple (and more effective) way to highlight what already makes you beautiful at every age—YOU.

An all-natural serum like Boom Nectar can give your skin that moisture.

You can hydrate and revitalize any area of your skin in seconds with just a drop or two of Boom Nectar. Here are a few unexpected places where you may want to try a moisturizing serum like this one...

  • 1. The delicate skin around your eyes.

    As you age, the delicate skin around your eyes gains more character. Your skin starts to show signs of a lifetime of laughter, grins and experience.

    Here at BOOM!, we say those subtle signs of experience make your eyes much more interesting and beautiful. In fact, it’s a richer, unique form of beauty that only comes from the years you’ve lived.

    Rather than try to cover up those fine lines, we encourage you to take extra care of that delicate (and yes, often dry) skin around your eyes.

    You can give this delicate eye area a concentrated dose of moisture with Boom Nectar. Simply add a drop or two of Boom Nectar to the palm of your hand and dab this rich moisturizing serum gently under and around your eyes with your fingers. Make circular motions with your fingers until the serum absorbs.

  • 2. The fragile skin on your neck.

    The fragile, thinner skin on your neck is another place that tends to show beautiful signs of experience throughout your life. It’s also one of those drier skin areas that’s very easy to overlook when it comes to skin care.

    Many of the 16 all-natural ingredients in Boom Nectar can help nourish and hydrate this potentially dry area.

    In particular, the Organic Rosehip Oil and Avocado Oil in Boom Nectar contain nourishing fatty acids that can both moisturize and repair this fragile neck skin.

    To apply Boom Nectar on your neck, add no more than three drops to the palm of your hand. (A little goes a long way.)

    Use your fingertips to dab these drops of serum onto your neck. Rub in small circular movements until all the Boom Nectar absorbs, then wait and see the results yourself.

  • 3. The hardworking skin on your wrists.

    Think about how many times a day your hardworking wrists bend and move to accommodate your every need. If you work on a computer, your wrists might also hold your hands at an angle for hours on a daily basis.

    When you take that into account, is it any wonder this area of skin can use some extra care too? For that reason, a few drops of Boom Nectar can feel marvelous on your wrists (and the rest of your hands).

    Of Boom Nectar’s 16 ingredients, six are natural moisturizers that deliver instant hydration to dry areas like your wrists. This list of moisturizers includes Organic Jojoba Oil, Extra Virgin Olive Oil, Organic Hempseed Oil, Organic Rose Hydrosol, Avocado Oil and Orange Essential Oil.

    The Avocado Oil in Boom Nectar also helps this serum penetrate the dermis layer of your skin, delivering soothing moisture to the deep layers of your skin where you need it the most.

    To apply, simply add a drop or two of Boom Nectar directly to your wrists. Use your fingertips to make circular motions to rub in this moisturizing serum.

  • 4. The easily cracked skin on your cuticles.

    As you age, your beautiful cuticles can become even more delicate. This protective skin at the bottom of your nail beds is prone to dryness and cracking.

    Boom Nectar’s concentrated moisture can help here too. We suggest using a drop or two whenever you feel any dryness in this area.

    Also, Boom Nectar delivers a powerful combination of vitamins, minerals, antioxidants and fatty acids that can feed and nourish any area your skin (including this delicate skin around your nails). These nutrients can lead to stronger, healthier-looking skin overall.

    For your cuticles, add a drop of Boom Nectar to the palm of your hand first. Then use your fingertips to massage this serum into your cuticles as needed.

  • 5. The parched skin on your T-zone.

    Your T-zone is one of those areas where you’re likely to notice drier, parched skin. But it’s still worth noting because it’s one of the prime locations where extra moisture is so necessary as you welcome your 50s and beyond.

    Using a few drops of Boom Nectar on your forehead, nose and chin can deliver this soothing and revitalizing moisture.

    This moisturizing serum provides a side benefit too. Two of Boom Nectar’s ingredients can lead to tighter, less visible pores in this area. Organic Witch Hazel Extract is used as an astringent that helps to minimize the appearance of pores. Organic Rosehip Oil has been known to tighten your pores too.

    To apply, add up to three drops of Boom Nectar to the palm of your hand. Then use your fingertips to massage Boom Nectar into your forehead, nose and chin in a circular motion.

    Boom Nectar has been receiving 5-star reviews from our Boom customers since we first released it. Click below to read these reviews now, and learn more about this pro-age moisturizing serum.

BOOM! has an entire line of pro-age skin care and cosmetics for women of every generation. Read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”


Boomstick trio

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now

Boomstick color

Introducing your new lipstick, blush, eyeshadow, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.

Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$28 Boomstick Color

Watch Demo Video:

$28 Boomstick Glimmer

Watch Demo Video:

$28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”


Boomstick trio

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now

Boomstick color

Introducing your new lipstick, blush, eyeshadow, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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