Less makeup is more—especially in your 50s, 60s and 70s.
That’s why our founder, Cindy Joseph, designed Boomsticks. These simple, easy-to-apply makeup sticks are made especially for older women. You can apply all three Boomsticks in just five minutes—for a natural look that reveals your beauty at every age.
1. Use Cream-based cosmetics instead of powders.
Powder blushes, bronzers and eyeshadows often settle into fine lines and draw attention to wrinkles. We suggest cream-based cosmetics like our Boomsticks instead. Our Boomstick Trio® highlights your best features without emphasizing fine lines.
2. Find a lipstick that matches your inner lip or gums.
The key to looking your best in your 50s, 60s and 70s is looking natural and fresh. Try a lipstick that matches your inner lip or gums like our Boomstick Color®. This universal color is designed to work with every woman’s skin tone—and always looks natural on your lips.
3. Don’t recreate the brows you had in your 20s.
Women older than 50 tend to lose definition in their eyebrows. Some women try to recreate the full brows they had in their 20s, and the results tend to look false at best and oddly unnatural at worst. Instead, we suggest you embrace the brows you have now or try a brow makeup that’s specifically designed to give you natural-looking brows for this age like our Boom Brow™.
4. Do not wear powder eyeshadow.
Powder eyeshadow easily highlights the fine lines around your eyes. We suggest you skip it—especially contouring in the crease because it gives the appearance of a deeper crease. Instead, try a bit of mascara or a cream-based eyeshadow like our Boomstick Glimmer®.
5. Tinted moisturizers don’t work.
If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to experiment and look for a foundation with the exact right shade. It’s critical that you match your specific skin tone. Otherwise, you won’t appear natural.
Shop Our Boomsticks
Lipstick, blush, bronzer and contour in one
All-natural, pocket-sized moisturizer
Creamy highlighter for subtle radiance
Boomstick Rose Nude™
Soft, rosy color for your lips and cheeks
Boomstick Golden Peach
Coral-peach color for warmer skin tones
Boomstick Peony Pink
Bright pink for cool to neutral skin tones
Best Savings: Get 6% Off All Three
Over 100,000 Five-star Reviews Later, Women Still Love Our Makeup
“At 75, I think Boomsticks give me a more natural look, not to mention it has been such fun to experiment with something new from my normal routine which, quite honestly, had not changed much for 60 years. I’m a believer!!”
“Never going back! I've stopped using all powder products and other products except mascara. I'm outside all year round and I'm loving the moisturizing touch of Boomstick Color and Boomstick Glimmer. Worth the money for these mighty little sticks.”
“Love your products! Within a week of receiving my first order, I threw away the rest of my makeup, save mascara and eyeliner. I’m in my mid-50s and yours are the products I hope to be using for my next 50 years.”
Please keep in mind that results may vary with Boom.
While testimonials come from our customers, they do not guarantee specific results.