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3 Simple Ways to Reveal Your Skin’s Natural Radiance


Women of every age want beautiful skin.

At BOOM!, we believe what makes skin beautiful is its natural radiance.

We have all seen women who glow from the inside out, exuding a kind of light as they move through the world.

It’s not about being dolled up. It’s not about makeup. The most radiant women allow their skin shine through, without hiding behind a mask of foundation.

However they unlock that radiance, though, the glow is unmistakable.

The best way to achieve that natural radiance is from the inside. We can make our skin glow by increasing our joy, having inspiring adventures, drinking lots of water, getting plenty of rest and taking time for self-care.

But there’s also lots we can do to increase that radiance on the outside, by taking exquisite care of our skin. And none of it has to do with covering ourselves up with makeup, or loading up with complicated chemicals.

Our skin cells are alive and vibrant—they glow beautifully all by themselves, if we take care of them right!

Here are a few things we have found that have done wonders for increasing our skin’s natural radiance...

  • 1. Uncover what’s underneath.

    At first glance, our skin can look dull, tired or washed-out—but there’s something else, right underneath the surface.

    Dead skin cells can build up on our faces and hide our skin’s natural radiance. And soap and cleansers aren’t always enough to uncover what’s beneath.

    Exfoliation can remove that thin layer of dead skin cells and debris, helping our skin to slough off what’s no longer needed.

    When we give our cleansing routine that little extra kick, we get rid of the old cells and allow the new cells to shine through—revealing the fresh, natural glow that’s been hiding there all along!

  • 2. Don’t ignore your pores.

    Your pores can collect all kinds of dirt and impurities, even when you’re taking the time to wash your face.

    In cities and big towns, we’re exposed to thousands of pollutants every day, including tiny particles that can get lodged in our pores. After a while, these pollutants add up in your pores, obscuring our skin’s natural vitality and dimming our glow.

    Try using a cleanser that gets into your pores and cleans out the impurities and pollutants that have collected there through the course of daily living.

    When you lift out those impurities, your pores tighten, your living skin cells are revealed—and that vague dullness that comes from microscopic pollutants gets lifted away.

  • 3. Make sure to cleanse gently.

    Cleaning out your pores doesn’t have to be rough on your skin.

    Look for cleansers that use all-natural ingredients that won’t tear your skin—especially in the delicate areas around your eyes.

    For example, we just launched a new product here at BOOM! called Boom Scrub. Boom Scrub uses gentle, round oats to give you a very light, pleasurable exfoliation.

    These small round oats roll across your face, to comfortably strip away the dead skin cells from your face, and leave you with your freshest, most radiant skin.

    Boom Scrub also reaches down deep beneath your skin to remove all dirt, makeup and other impurities from your pores—all in a five-minute application.

    This newest BOOM! is just the latest in our line of pro-age cosmetics and natural skin care. Read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

“The whole idea of less is more, that women shouldn’t be slaves to dozens of makeup products, is what I really believe in,” said Cindy Joseph, a makeup artist and model who’s pared down her own cosmetics kit to just a few items. Three of them are from her new line of multiple-use cream sticks called BOOM!.

Jennifer Aniston is a BOOM! lover!

The line is not just for Boomers like Joseph. “BOOM! is the sound of a revolution in cosmetics,” she says. “Cosmetic companies are constantly adding products; I’m taking away. Mine is the only company that is pro-aging, not antiaging.

Jennifer Aniston believes in aging gracefully and not over-doing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”

Beauty Makeup artist and model Cindy Joseph says “less is more as women age”. Her new line is a super multitasker.

Check our new products

The BOOM! Products come in identical chubby white tubes that fit in the palm of your hand. They are $27 each and sold only on her website.

The BOOM! Products come in identical chubby white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead and neck; Boomstick Glimmer, a sheer iridescent champagne for the inner corner of the eye, cheekbones, shoulders, decollete; Boomstick Glow an olive oil and beeswax moisturizer for lips, cuticles and around the eyes.

$27 Boomstick Color

Add to Cart

Watch Demo Video:


$27 Boomstick Glimmer

Add to Cart

Watch Demo Video:


$27 Boomstick Glo

Add to Cart

Watch Demo Video:


Judging by the photos and videos, Joseph, who recently turned 60, needs no makeup at all. She’s one of those Emmylou Harris beauties with lovely features, luminous skin and long silver hair, who spends just a few minutes a day on her face before she’s out the door. As women age, she says, looking fresh, rather than made up, is the key.

The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” she said. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”

After growing up in the Bay Area – Mission San Jose High School, Fremont, class of ’69 – she moved to Paris in the early ’80s and later to New York.

“I was a classic California flower child,” she says. “I went to Haight Ashbury on the weekends, the Fillmore West, the Avalon Ballroom. I was at the center of it all. People still ask me to this day: ‘Are you from San Francisco?’”

Joseph married young, had two kids and began her makeup artist career in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others.

“I always had the smallest kit and the fewest products of any of my colleagues,” she remembers. She let her hair go gray in her late 40s, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and has been a model ever since, featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

About a year ago, she went into the cosmetics business herself. “I’d done makeup for two decades and when I created this line, I created what I would want in my own kit,” she says. “I wanted to do a line that was not about hiding, but was about revealing.” The overall effect, she says, is a dewy, glowing face.

“When somebody says to you, ‘Wow, did you fall in love?’
That’s successful makeup.”

What people are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try The BOOM By Cindy Joseph Makeup Line! You’ll love it.
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Boom Products are tailor-made for environmentally conscious women.

No extra packaging, no animal testing, no parabens or phthalates. Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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