Women of every age want beautiful skin.
At BOOM!, we believe what makes skin beautiful is its natural radiance.
There’s also lots we can do to increase that radiance from the outside, by taking exquisite care of our skin. And none of it has to do with covering ourselves up with makeup.
Here’s what we suggest to show off your skin’s natural radiance...
At first glance, our skin can look dull, tired or washed-out—but there’s something else, right underneath the surface.
Dead skin cells can build up on our faces and hide our skin’s natural radiance.
Exfoliation can remove that thin layer of dead skin cells and debris, helping our skin to slough off what’s no longer needed.
When we give our cleansing routine that little extra kick, we can get rid of the old cells and allow our skin’s natural radiance to shine through.
Your pores can collect all kinds of dirt and impurities, even when you’re taking the time to wash your face.
We’re exposed to thousands of pollutants every day. After a while, tiny particles of these pollutants can add up in your pores, obscuring our skin’s natural vitality.
Try using a cleanser that removes the impurities and pollutants from your pores. When you lift out those impurities, your pores tighten, and your living skin cells are revealed.
Cleaning out your pores doesn’t have to be rough on your skin.
Look for products that use natural ingredients that won’t tear your skin—especially in the delicate areas around your eyes.
For example, we have an exfoliant here at BOOM! called Boom Scrub.
Boom Scrub uses a round, gentle exfoliant to comfortably strip away the dead skin cells from your face, and leave you with your freshest, most radiant skin.
Boom Scrub also reaches down deep beneath your skin to remove all dirt, makeup and other impurities from your pores—all in a five-minute application.
Our newest BOOM! is just the latest in our line of pro-age cosmetics and natural skin care. Read on to hear what else is possible with BOOM!
The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
"BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.
While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product—that’s the other thing.”
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.
Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.