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3 Simple Ways to Reveal Your Skin’s
Natural Radiance

HOW TO SHOW YOUR MOST BEAUTIFUL, GLOWING SKIN AT EVERY AGE

  • Women of every age want beautiful skin.

    At BOOM!, we believe what makes skin beautiful is its natural radiance.

    There’s also lots we can do to increase that radiance from the outside, by taking exquisite care of our skin. And none of it has to do with covering ourselves up with makeup.

    Here’s what we suggest to show off your skin’s natural radiance...

  • 1. Uncover what’s underneath.

    At first glance, our skin can look dull, tired or washed-out—but there’s something else, right underneath the surface.

    Dead skin cells can build up on our faces and hide our skin’s natural radiance.

    Exfoliation can remove that thin layer of dead skin cells and debris, helping our skin to slough off what’s no longer needed.

    When we give our cleansing routine that little extra kick, we can get rid of the old cells and allow our skin’s natural radiance to shine through.

  • 2. Don’t ignore your pores.

    Your pores can collect all kinds of dirt and impurities, even when you’re taking the time to wash your face.

    We’re exposed to thousands of pollutants every day. After a while, tiny particles of these pollutants can add up in your pores, obscuring our skin’s natural vitality.

    Try using a cleanser that removes the impurities and pollutants from your pores. When you lift out those impurities, your pores tighten, and your living skin cells are revealed.

  • 3. Make sure to cleanse gently.

    Cleaning out your pores doesn’t have to be rough on your skin.

    Look for products that use ingredients that won’t tear your skin—especially in the delicate areas around your eyes.

    For example, we have an exfoliant here at BOOM! called Boom Scrub.

    Boom Scrub uses a round, gentle exfoliant to comfortably strip away the dead skin cells from your face, and leave you with your freshest, most radiant skin.

    Boom Scrub also reaches down deep beneath your skin to remove all dirt, makeup and other impurities from your pores—all in a five-minute application.

    Our newest BOOM! is just the latest in our line of pro-age cosmetics and natural skin care. Read on to hear what else is possible with BOOM!

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomsticks. These three compact, creamy cosmetic sticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

BOOM SCRUB

Boom Scrub™

This exfoliant is safe to use every day. Use Boom Scrub every morning to beautifully exfoliate your skin and deep clean your pores—all in just five minutes.

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BOOMSILK

Boomsilk®

#1 most popular moisturizer! Made with only all-natural ingredients, Boomsilk soothes, nourishes and protects every inch of your skin. (Perfect for your entire face and body.)

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At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.


Check out our products

Available on our website, Boom cosmetic sticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolleté; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolleté; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

$28 Boomstick Color™

Watch Demo Video:

$28 Boomstick Glimmer™

Watch Demo Video:

$28 Boomstick Glo™

Watch Demo Video:

Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skin-care line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”

BOOM SCRUB

Boom Scrub™

This exfoliant is safe to use every day. Use Boom Scrub every morning to beautifully exfoliate your skin and deep clean your pores—all in just five minutes.

Shop now
BOOMSILK

Boomsilk®

#1 most popular moisturizer! Made with only all-natural ingredients, Boomsilk soothes, nourishes and protects every inch of your skin. (Perfect for your entire face and body.)

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


CHECK OUT OUR PRODUCTS

All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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