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There are so many beauty products available to us nowadays.
Walk down the aisles of any drugstore, and you’ll see hundreds of beauty products that make all sorts of promises.
The problem is everything we put on our skin gets absorbed into our bodies.
Ordinary skin care products are often filled with chemicals we would never consider allowing in our bodies if we were eating them.
But we’re used to all those chemicals, right? They are normal to us. And before we transition to all-natural products, it can feel like we need them.
That’s because a lot of those ingredients seem to work in the short-term. They can clean our skin, stop breakouts, give us a little extra color—even as they’re wreaking havoc on our system (and the planet!) in the long run.
When you’re first making the switch to using all-natural products, you may wonder whether simple ingredients will really do the job. But if you’re like us, once you make the switch, you won’t want to go back.
Here are a few things we found helpful in making this transition...
Any time you radically change up your skin care routine, there’s a bit of an adjustment period.
Your skin is sensitive. It’s a living organism. Making a big shift in your skin care routine is like making a big change in your diet—it takes time to adjust and get used to the new normal.
When you first change over, you might notice differences—maybe your skin is a little oilier than normal. Maybe it’s drier.
The good news: We are adaptable creatures. We got used to using chemicals on our skin, and we can also adapt to natural ingredients.
When we make the switch to simpler, more natural ingredients, sometimes we can react in odd ways as our bodies reconnect with their natural equilibrium.
Some women even have a “detox” reaction when they stop using chemicals on their skin.
Instead of taking this as a sign something is wrong or that your skin doesn’t “like” the new products, try giving it a couple weeks. Give your body a chance to shift back into its natural balance.
Sometimes when you’re in a bumpy transition or shifting a habit, it can be helpful to reconnect to the “why” of what you’re doing.
Choosing to stop using chemical products has a huge impact—not just on your body—but on our world.
It impacts our oceans and waterways, the animals that coexist with us, and the air we all breathe. Shifting to using all-natural ingredients is a gift not only to yourself, but to the entire planet.
When you’re in a transition that takes a little extra effort (and all transitions take some extra effort!) it can help to remind yourself of why that transition is good not only for you, but for others as well.
The first natural products you try may be the perfect fit—or it might take some time to find the ones that really work with your unique constitution.
If the first all-natural products don’t work for you (even after an adjustment period), you may need to experiment with a few before you find what you love.
For example, Boomsilk and Boom Cotton are our two all-natural moisturizers. Each work a little differently. Boomsilk is more luminous and gives your skin a silky finish, while Boom Cotton is formulated to hydrate your skin, while giving your skin more of a matte finish.
By experimenting with both, our Boom customers have discovered which works for them—and which one their skin “likes” best.
Try experimenting with different natural products until you find the ones you love. Your skin—and the planet—will thank you for it!
BOOM! has a line of all-natural skin care. Click below to see our line or read on to hear what else is possible with BOOM!
The whole idea behind BOOM! is less is more. Women shouldn’t have to be slaves to dozens of different makeup products—especially in their 50s, 60s, 70s and beyond.
You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.
BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.
While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun.”
“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”
The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, eyes, lips, forehead, neck and decollete; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and decollete; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.
Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.