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10-Minute Makeup:
Bring Out Your Natural
Beauty With Three
Simple Sticks


At BOOM!, we love simplicity.

It’s why we designed our Boomstick Trio. With our Trio, you get a lipstick, eyeshadow, blush, highlighter, bronzer, and a full-body moisturizer—in three simple, easy-to-use cosmetic sticks.

Together, you can use these little “Boomsticks” to create a natural look for yourself that brings out your beauty, while still looking like YOU. (It’s why women of all ages love our Trio.)

Even better: You can use these three Boomsticks to create this natural look in 10 minutes or less. Read on to find out how.

  • 1. Step #1: Moisturize first with Boomstick Glo.

    No matter what makeup you use, we always suggest you moisturize your face before applying your makeup.

    The first Boomstick in our Trio, Boomstick Glo, lets you quickly moisturize your face in less than a minute. Simply remove the cap and roll this Boomstick all over your face.

    By moisturizing first with Boomstick Glo, you get well-hydrated, soft skin to apply your makeup. But more importantly, you also protect your body.

    That’s because our all-natural Boomstick Glo contains beeswax. This beeswax creates a protective barrier between your body and any toxins you encounter throughout the day.

    Boomstick Glo also gives your skin a healthy radiance that many of our Boom customers prefer over traditional concealer or foundation.

    However, if you DO choose to wear foundation, apply a moisturizer like Boomstick Glo first. Then we suggest using a creamy foundation that won’t accentuate any lines or other texture on your face.

    If you’re using foundation, let it dry for three minutes. Wearing just Boomstick Glo? Keep going! No need to wait.

  • 2. Step #2: Boomstick Color, everywhere you blush.

    Next comes Boomstick Color.

    Boomstick Color has a sheer berry color, that matches every woman’s skin tone. It’s mimics the look of happiness we get when we blush.

    That’s why this one Boomstick gives every woman such a natural look of happiness, health, vitality and joy.

    You can use Boomstick Color to highlight all the places you naturally blush including your cheeks, forehead, lips, neck, and décolleté.

    Apply Boomstick Color to your cheekbones first. Dab rather than swipe, so you can experiment with how much to add. Use your fingers to blend it in. Then dab a little on your forehead, the sides of your neck, and add a small amount to highlight your décolleté.

    Take a look at your skin. Too light? Add some more. Too dark? Use a tissue to remove and then reapply.

    Once you have the color you want, dab a little Boomstick Color on your lips last. By applying it to your lips last, you can determine exactly how light or dark you want your lips to be, in relation to the other places you already applied Boomstick Color.

  • 3. Step #3: Finish with the shimmery Boomstick Glimmer.

    Last but not least, Boomstick Glimmer.

    Boomstick Glimmer is a glistening champagne color, that works with every woman’s skin color. It gives your skin a subtle-looking sparkle, without adding glitter or frost—that works for daytime and nighttime.

    You can use Boomstick Glimmer to highlight any part of your body.

    You can apply this shimmery color to the sides of your eyes, eyelids, lips, neck, and possibly your décolleté. (It’s up to you! Experiment and have fun.)

    That’s it! You’re ready to head out the door in 10 minutes, or less.

    Since BOOM! began, women of all ages have fallen in love with our Boomstick Trio. To date, Boom customers have given these three little sticks over 30,000 five-star reviews!

    Click below to shop our Trio now (and read these 5-star reviews!). Or read on to find out more about BOOM! and our Boomstick Trio.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, and pare down to just a few items that allow you to look your best. That’s why our late founder, Cindy Joseph, originally created BOOM! and our line of three creamy cosmetic sticks—known as “Boomsticks”—that can easily replace everything in your makeup bag.

Jennifer Aniston is a BOOM lover!

BOOM! is the sound of a revolution in cosmetics. Whereas other cosmetic companies are constantly adding products, we are taking them away.

While other skin care and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Jennifer Aniston believes in aging gracefully and not overdoing it on the makeup. When asked by Self Magazine what is in her purse when she leaves for the day, she said, “Boomstick Color: It’s an all-in-one stain for cheeks and lips that’s so much fun.”

“There is this pressure in Hollywood to be ageless,” said Aniston. “I also understand that age is kind of awesome... Don’t over-product — that’s the other thing.”


Boomstick trio

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now

Boomstick color

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace everything in your makeup bag — with just three sticks.

Check our new products

Boom cosmetic sticks come in identical white tubes that fit in the palm of your hand. They are exclusively sold on the Boom website.

The Boom products come in identical white tubes that fit in the palm of your hand. Boomstick Color, a sheer berry for cheeks, brow bone, lips, forehead, neck and décolleté; Boomstick Glimmer, a sheer iridescent champagne for the sides of the eye, eyelids, cheekbones, shoulders and décolleté; Boomstick Glo, an olive oil and beeswax moisturizer for lips, cuticles, around the eyes, and anywhere else you can use quick moisturizing touch-ups.

$28 Boomstick Color

Watch Demo Video:

$28 Boomstick Glimmer

Watch Demo Video:

$28 Boomstick Glo

Watch Demo Video:

Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”

“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.

At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.

In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.

Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.

“Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skin care.”


Boomstick trio

#1 most popular product! Replace your entire makeup bag with these little sticks. (And enjoy six different cosmetics.)

Shop now

Boomstick color

Introducing your new lipstick, blush, bronzer, and highlighter—all in one creamy cosmetic stick. Try this today.

Shop now

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skin care by BOOM! You’ll love it.


All Boom Products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

It’s about women. It’s about beauty. It’s about time.

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