It’s about women. It’s about beauty. It’s about time.™

Meet Aerhee

Aerhee is one of the amazing women we interviewed during BOOM!’s recent photoshoot.

And when we asked her what being a woman over 40 feels like for her, this is what she said about youth, natural beauty and getting better with age.

Video Transcript
Youth, from inside, is beautiful. So they come beautiful as they are. As they get older, the youth diminishes, but at the same time, other things come through with it, you know, some essence.

That's why the French women say fine wine ages.

I like BOOM product because I believe that makeup should not cover you, nor mask you. The BOOM product that I've used allows you to reveal yourself, but it does not block your light. But yet, it's natural and it allows you to be who you are. It allows you to reveal yourself.