"The moment I knew BOOM! was for me."

For about a year I had been intrigued by Cindy Joseph’s story and the concept of the Pro-Age movement.

I had stumbled down many YouTube rabbit holes, watching Boomstick tutorials and testimonials about BOOM! products. I loved the idea of natural skincare and its simplicity, but I still wasn’t convinced it was time to give up all the goop that helped conceal my “flaws". This was particularly difficult, being a professional singer and in an industry that encouraged (if not demanded) youthful beauty.

And then I saw the video that changed it all. 

Cindy casually invites us into her bedroom to see her morning skincare routine. No special lighting. No pre-video prep.

She begins by talking about moisturizing your skin and tells viewers that the “best” moisturizer on earth is the natural oil YOUR body produces, so try using that first.

WHAT skincare brand has EVER said anything like that? That’s when I was sold. I felt compelled to try and support a brand that promoted this type of authenticity and honesty. 

From everything I’ve seen, the true purpose of BOOM! is to shift the mindset that we need ANY product to make us beautiful. 

All we really need is general healthy habits and to embrace that we are ALL beautiful regardless of age, size, or color. And although BOOM! had me at its messaging, now that I’m a customer I’m even more of a fan. I’ve never used a product that’s made me feel more genuine and naturally beautiful. 

Thank you Cindy for your real and self-loving approach to beauty. We will continue to spread your good word. 

—LaJuan Carter-Dent