I am very physically active and swim five times a week and I also am a big walker.

For many years I owned a successful attorney search firm in Washington DC, but I retired 3 years ago.

I have always been interested in fashion and I am now an "influencer", and my 'handle ' on Instagram is 'cynthia sitcov' and on Facebook I can be found at 'Cynthia Sitcov Style'. I am having fun as I grow this new endeavor!

Being 65 years old is an incentive for me to be productive and reach out to other women in my age group. I am finding that young women also like what I have to say about style.

I am happy to be getting older because what is the alternative? Boom fits into my life philosophy very well; the products are not trying to make me look younger but they help my skin glow and stay healthy. And Boom is so simple to use!

Women past 50 are a very powerful demographic, one of my goals is to help women feel increasingly confident as they age. (Exactly the opposite of what our society has been messaging for so many years.)

Products like Boom reinforce the message that Age=Wisdom=Beauty=Power.

Let's embrace this!

—Cynthia Sitcov