1. Clean your face in the evening just before you go to sleep.
2. Don’t use cleanser in the morning; just splash water over your face.
3. When you wake up with oil on your face, spread it over the dryer areas. It’s a moisturizer custom made just for you!
4. Use pure, non-toxic moisturizer for all areas of your body. There is no need to have different moisturizers (i.e. eye cream, a face cream, a night cream, hand cream, body lotion, etc.).
5. Get at least 15 minutes of sunlight on your skin everyday.
6. Soothing facials are better than harsh cleanings and peels. (A gentle over-the-counter pore cleanser is fine.)
7. Know that your skin exfoliates naturally. When you use chemical exfoliators to speed up your skin’s natural cycle, you are exposing tender new skin before it is ready. (Using an over-the-counter gentle mask or scrub is fine.
8. Investing in your physical and emotional health is the best skin care you can practice.
Beauty makeup artist and model Cindy Joseph says less is more as women age.
“All our lives, we’ve been told so many things about our skin that just aren’t true,” says Cindy Joseph.
“One of them is that you need many different types of cream: You need an eye cream for the delicate skin around your eyes, then you need a face cream for the skin on your face, probably a heavier cream for your neck. Then there’s lip balm, body cream, foot cream—and don’t forget, you need a night cream! Well, it’s just not true.”
And this is what inspired Joseph to create Boom, her new line that is a super multi-tasker.
Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?
Jennifer Aniston is a BOOM! lover!
The line is not just for Boomers like Joseph. “Boom is the sound of a revolution in cosmetics,” she says. “Cosmetic companies are constantly adding products; I’m taking away. Mine is the only company that is pro-aging, not antiaging."
Jennifer Aniston believes in aging gracefully and not over-doing it on the makeup. When asked what is in her purse when she leaves for the day, she said, "Boomstick Color: It’s an all-in-one stain for eyes, cheeks and lips that’s so much fun."
"There is this pressure in Hollywood to be ageless," said Aniston. "I also understand that age is kind of awesome… Don’t over-product—that’s the other thing."
The products come in identical chubby white tubes that fit in the palm of your hand. There’s a sheer berry for cheeks, brow bone, eyes, lips, forehead and neck; a sheer iridescent champagne for the inner corner of the eye, cheekbones, shoulders, decollete; and an olive oil and beeswax moisturizer for lips, cuticles and around the eyes.They are $27 each and sold only on her website.
Judging by the photos and videos, Joseph, who recently turned 60, needs no makeup at all. She’s one of those Emmylou Harris beauties with lovely features, luminous skin and long silver hair, who spends just a few minutes a day on her face before she’s out the door. As women age, she says, looking fresh, rather than made up, is the key.
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” she said. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”
After growing up in the Bay Area – Mission San Jose High School, Fremont, class of ’69 – she moved to Paris in the early ’80s and later to New York.
“I was a classic California flower child,” she says. “I went to Haight Ashbury on the weekends, the Fillmore West, the Avalon Ballroom. I was at the center of it all. People still ask me to this day: ‘Are you from San Francisco?’ ”
Joseph married young, had two kids and began her makeup artist career in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others.
“I always had the smallest kit and the fewest products of any of my colleagues,” she remembers. She let her hair go gray in her late 40s, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and has been a model ever since, featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
About a year ago, she went into the cosmetics business herself. “I’d done makeup for two decades and when I created this line, I created what I would want in my own kit,” she says. “I wanted to do a line that was not about hiding, but was about revealing.” The overall effect, she says, is a dewy, glowing face.
“When somebody says to you, ‘Wow, did you fall in love?’ That’s successful makeup.”